Fashion's Best Kept Secret
Ted Baker remains something of an enigma. In 1988 he established himself as a shirting specialist of some repute and quickly went on to develop a wider range of exceptional menswear designs. In time, he also found sophisticated ladies clamouring for him to apply his unique flair for fashion to womenswear as well. He duly obliged, of course, and soon all four corners of the world had cottoned on to what Ted still likes to call ‘fashion’s best kept secret’. Today, Ted Baker London is renowned for its perfect mix of distinctive design, beautiful quality and unconventional creativity, all liberally spiced with Ted’s irreverent sense of humour and unswerving attention to detail.